Phil Burks

“I want to set an example that others will follow. If I have a problem doing that, then I have no business leading others”

Phil Burks

The History of Phil Burks

Phil Burks is the Founder and CEO of Burks GenCore Co., Inc.; GenCore Candeo, Ltd.; GenCore International, Ltd.; GenCore, LLC; MBCG, LLC; and Phirst Technologies, LLC.

Shortly after graduating from LeTourneau University with a bachelor’s degree in Electrical Engineering Technology, Phil Burks began a rising career in sales with Motorola. An oilfield client offered a new position and opportunity for Phil to start a tower rental company, and in 1980 Jecca Towers was born. Jecca owned towers and sold and installed towers for MCI, AT&T, and various communication firms. In 1988 Motorola purchased Jecca Towers, and The Genesis Group began.

In 1989, Genesis grew from a single DOS-based billing software product that Phil wrote in his bedroom, to now over 30 Windows and browser-based software products that are designed to enhance Motorola critical two-way radio systems. Genesis software is globally installed for clients including: Motorola Australia, The Kingdom of Saudi Arabia, Bell Mobility Canada, the States of Florida, Virginia, Louisiana, Arkansas, Illinois, South Carolina, Cities of New York, San Francisco, and many others.

Genesis has grown to include over 60 full-time employees at their Tyler, Texas, office; an office in London; and close affiliates in Melbourne and Mexico City. In April 2013, Phil stepped down as president to remain owner and CEO of the software enterprises. Most recently, along with another tech entrepreneur, Phil created and is the managing member of Phirst Technologies, LLC, to develop and market a specialized drone for police, fire, and ambulance called FIRST iZ (pronounced First Eyes).

More Information on the software portion of Phil’s pursuits can be obtained at, Genesis, and His real estate development, pursuits and, additional information can be obtained at

Phil has served on many local non-profit boards, including a founding member of Tyler Innovation Pipeline and a trustee at LeTourneau University in Longview, Texas. One of Phil’s latest endeavors is being the president of RGRD (RG LeTourneau Research & Development). Phil and his wife, Bobbie, make their home in Tyler, Texas.

What people are saying.

I first met Phil when he was a young boy. I am the guy who gave him his first ride in an airplane (and the rest is history, so to speak!). I knew his parents before Phil existed and even before they knew each other. I see much of them reflected in these pages. Reconnecting with Phil after 55 years is one of the highlights of my 88+ years. It was a joy to fill in the gaps of how God worked in their lives and to see His grace working from one generation to another. Yes, life is often “messy,” but Phil shows that with prayer, perseverance, and the power of God, all things are possible.

Bernie May, Sr.

Founder, Seed Company, Former President, Wycliffe Bible Translators, Former President, JAARS

How to Eat a Failure Sandwich is the Swiss Army knife of books. I found it to be packed full of humor, life lessons, historic reminders, a primer on the evolution of technology, inspiration, business acumen, and leadership insights. Burks has filled these pages with wisdom, and you're sure to benefit significantly from reading and reflecting on his words.

Brian Brandt

CEO, Core Insights

Like R.G. LeTourneau, the founder of LeTourneau University, Phil didn't quit in the face of adversity. Mr. LeTourneau is known for his hundreds of patents and the creation of the world's giant machines, but the general public never witnessed the thousands of hours and the failures along the way that led to his success. As a student at LeTourneau University, Phil saw Mr. LeTourneau's entrepreneurial spirit and heart for sharing the Good News of Jesus to the world. It is that spirit that he captures in How to Eat a Failure Sandwich!

Steven D. Mason

Ph.D.: President, LeTourneau University
The American Dream often includes some nightmares along the way. If you can stay the course, you learn to cherish the latter in pursuit of the former. Phil Burks has done that very thing. Phil not only documents in How to Eat a Failure Sandwich what it means to be a successful entrepreneur, but also what it means to be a successful human being.

Jason Wright

Founder, Texas Titan Media
In this well-crafted tale--told, no doubt, with the story-telling skills the author hammered out on the anvil of his hilarious mishaps as a young radio DJ and TV broadcaster--Phil Burks gives us an authentic and entertaining portrait of how to roll with the punches, how to accept, examine, and learn from failure, and how to eventually win at this thing we call life. And importantly, the reader is reminded that winning is rightfully defined as leading a life focused on pursuing your God-given purpose. How to Eat a Failure Sandwich is a quick, yet meaty, gem!

Wade Myers

Investor and Entrepreneur